AI Search Visibility & GEO

Why AI search sends fewer visitors but far more buyers, and the GEO checklist that gets you cited instead of buried

AI Overview click-through dropped 65% this year. Here's the audit to run and the framework I'm using with Claude this week.

Organic click-through on AI Overview queries collapsed from 1.76% to 0.61% in fifteen months, while traffic that does come through AI search converts at roughly 9x the rate of Google organic.